The Future of Fashion

I came across the better news in the sadden mood of Covid..Covid and covid. What a thought and it must be in application without doubt.

Students of London college of Fashion incubating the future of fashion. They are using Microsoft technology to disrupt the fashion industry. Microsoft partnered with London College of  Fashion, UAL to find out the possible ways by holding the hands of innovative technology of today.

Microsoft was seeking for the futuristic ideas and brains, and come up with 6 future projects innovated by LCF students. It is a custom curriculum for a semester as an incubator. Students from all programs challenged to use cutting-edge technology like mixed reality, the internet of things, and artificial intelligence to disrupt the fashion industry. The most creative partnership to find the new ways of working with technology.
Students are supposed to work in groups, to develop the prototypes and proposals for their projects.
They presented in LCFBA18 Degree show in June. Micro soft was providing the specialists of technical assistance and the mentorship were specially from the industry insiders like sustainability minded designer Charli Cohen , fashion creative sofia Barattieri, Bia Bezamat, innovation editor of TheCurrent, Sophia matveea, cofounder and CEO of Style counsel, designer Hayley Elsaesser and Natasha Franck, founder and CEOof EON and a past winner of the H&M Global Change Award.

Group 1 - Using Ai group 1 developed Ai assisted digital signage for fashion retail called smart signs. These interactive  display uses computer vision to identify a customer's style, suggests local shops and similar styles available in the immediate vicinity.

                                          

                                           Group 2 - Janet

 Group 2 created a style assistant app called Janet. It works after digitizing the existing wardrobe. The   app helps to locate complementary garments to add to their collection. It also highlights the most       convenient way to find and buy a specific garment. Basically it is a voice stylist.

                                        

                                           Group 3 - Heroes

Group 3 explored IOT ( A network of Internet connected objects able to collect and exchange data)  and wearables, building a gamified exercise app using wearable tech. Instead of using a phone or wristband, the Heroes mobile app would be embedded on athletic wear via insole tilt sensors, accelerometers, and flex sensors within the garments. It offers the added benefit of helping users to find like-minded and similarly skilled fitness enthusiasts.                                               

                                           Group 4 - DiDi

Group 4 focused on IOT, examining ways to embed an RFID (Radio Frequency Identification) thread into garment to track it's life cycle. It is called design by Data or DiDi, this nearly imperceptible thread would collect data for designers and brands to inform future improvements from fabric choice to lessen wear and tear to more ergonomic designs.         

                                           Group 5 - Hololux

Group 5 built a mixed reality store for an immersive, multi-brand luxury experience. Hololux is ideal for inline-only retailers who lack a physical presence, and have more stock than can be artfully displayed at a shop or boutique. It's also great for areas with high opportunity but small available footprints, like airports.

                                           Group 6 - HoloLens

And the last, group 6 used HoloLens to create a tool for retailers to experiment with elements like store layout, visual merchandising, and customor flow. with Augmenta, computer vision and machine learning tracks customer behavior, and owners can then use this information to build their models.

Grand applause to Microsoft for empowering the next generation of fashion talent.